Golden Roots Unveiling the Finest Artisanal Products
About Golden Roots
Golden Roots is a testament to passion, heritage, and a love for handmade artistry. Founded in 2021 by Sherrilee and Regina, Golden Roots originated as a harmonious blend of their shared interests during the pandemic. Sherrilee, a first-generation Salvadoran based in California, grew up cherishing the vibrant handmade items she'd collect from street vendors during her visits to El Salvador. Regina, residing in El Salvador, embodied the rich Salvadoran heritage that deeply roots the company.
Golden Roots isn't just an online retail platform; it's a bridge connecting vibrant Latin American artistry to the world. We curate an exquisite collection of accessories; all handcrafted with love and precision by skilled Salvadoran artisans. Our products aren't just beautiful; they narrate stories of heritage, craftsmanship, and a deep-rooted love for Salvadoran culture. Each piece is unique, adorned with seeds from local trees and plants, bringing a piece of El Salvador's rich biodiversity to your doorstep.
We are more than just proud of our Salvadoran heritage; we are committed to making a positive impact. Our goal is to establish a safe and stable work environment for our staff in El Salvador. By offering them a livable income, we aim to uplift their families and contribute to the overall economy of this beautiful yet underprivileged country.
Join us on this journey as we continue to grow, illuminating the world with the golden roots of Salvadoran heritage and craftsmanship.
Learn about the Seeds we use
Pacun
(Sapindus saponaria)
Also known as Soapberry or Jaboncillo. This seed is of Mesoamerican origin, here the pulp of the fruit is used to make soap and to clean
silver.
Artisans use this seeds to make necklaces bracelets and rosaries
Lagrima de San Pedro
(Coix lagchryma-jobi)
Native to Southeast Asia, but cultivated in various parts of the world, this natural beads is produced by tall grass that grows like
weed.
While we like to use the beads for jewelry, others use the roots and leaves for medicinal purposes.
O jo de Venado
(Mucuna Pruriens)
Native to tropical zones around the world, this seeds is commonly used in many cultures to word off "Evil Eye".
Use it for protection from envy, negative energies and to fortify your self esteem.
Haba
(Vicia Faba)
Commonly know as haba or a broad bean When carefully over-ripened, it turns into a beautiful brown shade, which we use to curate special pieces for your jewelry collection.
Conacaste
(Enterolobium Cyclocarpum)
Also known as Guanacaste and Elephant Ear, comes from trees native to tropical regions in Latin America. This trees are not only aesthetically pleasing provide great shade for coffee plantations an even used in folk medicine to aid with bronchitis or the flu.
Pambil
(Iriartea Deltoidea)
The Pambil tree grows in the Amazon, it is also known as "the tree that walks and in truth it does it 10 cm a year and it is because its roots dry and new ones are born to renew them. Each seed is unique. No two seeds are alike. They can be used for handicrafts and accessories.
Huayruro
(Ormosia coccinea)
Huayruro is the indigenous name for this magical seed. The plant is native to the tropics of South America.
Since ancient times, it has been used as a protection amulet.
Tagua
Phytolephas Aequatorialis)
Also known as yarina, ivory nut or vegetable ivory, they grow in the tropical rainforests of southern Panama and as far as Bolivia.
It is used and traded internationally, mainly to make buttons and also artistic or
decorative figures and ornaments.
Acai
(Euterpe Oleracea)
They are the fruit of a palm tree, native to South America.
The natives baptized this seed with the name of "the fruit that cries", due to the appearance it takes during its growth period.
About our team
Sherrilee
Regina
Our Mission
At Golden Roots, our mission is to establish a safe and empowering work environment for potential staff in El Salvador. We are dedicated to offering them a livable income, fostering a positive impact on their families and the overall economy. As a third-world country with limited opportunities and unstable work, we aim to provide stability and a better future for our talented artisans in El Salvador.
Golden Roots provides authentic artisanal products online, serving clients across Los Angeles, Venice, Santa Monica, Pasadena, and Laguna Beach.